Elevating the Au Bon Pain Experience

This is great video from Au Bon Pain describing where the brand is headed. We partnered with the bakery café to create an engaging and differentiating “marketplace” concept with a focus on giving the store more personality, distinction and improving the ease of shopping. Au Bon pain's CEO, Sue Morelli describes the company's focus on their three brand pillars and the importance of the environment and service to the brand experience. The new concept gives the brand credit for the things that it does really well. We’ve created destinations for core competencies and we’ve made it easier for customers to navigate the experience, inviting them to buy more. The new design is bright, welcoming and energized with color and comfort.Communication zones clarify the offer and enable customers to build their order with speed and convenience. The old pencil-and-paper sandwich ordering method is replaced with wireless devices. This new efficient system allows customers to maximize their dwell time in the space and explore the complete Au Bon Pain offering. New, deeper trays with handles enable customers to build their orders easily.